Botanical Ingredients and Their Benefits
Consumers are increasingly turning to nutrition to boost their physical and mental well-being. This shift drives demand for functional foods and beverages that support hydration, gut health, sleep, and immunity. Natural ingredients are perceived as safer and more effective for providing multifunctional benefits.
Viewing Natural Flavors from a Consumer Perspective
People prefer familiar flavors but are also intrigued by novel, mood-enhancing, and exciting options. Botanical flavors blend tradition with innovation. Different types of botanical flavors offer unique benefits:
- Fruit, Vegetable, and Herb Flavors: Associated with health benefits.
- Florals: Linked to relaxation and calm.
- Mint and Citrus: Known for their refreshing qualities.
- Spices: Offer stimulation and warmth.
Beverages, particularly soft drinks and teas, are ideal for experimenting with these flavors. The demand for fruit, floral, and herbal tastes is rising, and overall, botanical flavors are viewed as both healthy and sustainable.
Flavors in Use
Botanical flavors can significantly enhance a product’s appeal by adding novelty, variety, health benefits, and a natural touch. While core categories like fruit and vegetables remain popular, there are rapidly growing subcategories:
- Flowers: Particularly popular in beverages, flowers are the fastest-growing subcategory. They offer health benefits and added value.
- Herbal Flavors: Rising in popularity, these flavors add sophistication and complexity to products.
- Spices and Seeds: Outperforming the broader market, they contribute additional value and enhance product offerings.
Taste Good and Feel Good
Functional products are now available in various forms, including creamers, latte mixers, hot chocolate mixes, and chocolate bars. Each product incorporates a botanical ingredient designed to address different health concerns, promoting the idea of “guilt-free” consumption.
However, all these products have one thing in common: flavor. Consumers are seeking products that are both delicious and beneficial.
Natural sweeteners, such as coconut sugar, play a crucial role in achieving this balance. Coconut sugar provides a familiar taste while enhancing mood and fulfilling the dual goal of creating products that taste good and make you feel good.
Elevate your culinary creations with the versatile sweetness of coconut sugar!
Discover more about its flavor-boosting potential on our website.
Source: https://www.innovamarketinsights.com/trends/ingredients-trends/
